A few months ago, when I was beginning to wonder if I’d ever finish my novel, a wise friend listened to my frustrations with patience and understanding and told me to relax and enjoy the writing process. That friend is Lesleyanne Ryan, author of the award-winning Braco. When I asked why, she said “because writing the book is the easy part.” I scoffed. Nothing could possibly be harder than writing a novel.
Oh, how wrong I was.
Enter book marketing.
For a while I would start to convulse every time I thought about having to flog my wares—book signings at the local Costco where I’d sit for hours unnoticed, lost in a jumble of oversized shopping carts. Public readings with no one but my mother in attendance, the sound of crickets chirping in the background. A basement filled with unsold copies of my magnum opus, destined for use as door stops.
But then I remembered that marketing is really just about connecting with people. As an extrovert, this excites me. Writing requires copious hours alone in front of a computer and I found that challenging. I mean, the cats are fine company but they’re not interested in having ideas bounced off them. They have no opinion on things like character development and point of view. And the dog has long since abandoned me in favour of eating tissues out of the bathroom waste bins.
So while I research book two of my series, I’m also updating my business plan to include marketing.
Most of it will be social media for now, which will be a struggle given the time requirements and learning curves. But millions of other small business owners manage it, and so can I.
For example, this blog needs to somehow magically morph into a full fledged website. I keep waiting for the tech and design fairies to arrive during the night and do it, but so far there’s no sign of them. I suspect they’re vacationing in the Caribbean with the book-writing fairies who have also been conspicuous by their absence.
The other thing I’ll be doing is video!
This is really exciting…I mean, I love to read (love, love, love it!) but when given the option even I will watch a video over reading an article online. Yesterday afternoon I brainstormed a list of nearly twenty videos I can post to this blog and my YouTube channel.
Everything from interviews with authors (I already have two lined up) and the craft of writing, to topics directly related to my novel—fun stuff like character interviews, the Newfoundland dialect and language (we have some funky words—even our own dictionary), and a short stop animation film enacting a scene from my story. I’ve always wanted to try stop animation! Luckily my 10-year-old daughter is as excited as me. We’ve decided to take this on as our spring/summer project.
So, stay tuned! Lots of exciting things to come.
I’d love to hear your ideas for videos you’d like to see on this blog and eventually, my new website. Please feel free to leave them in the comments section below!